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  • L-Acoustics appoints NMK Electronics as CPd for Middle East - News

L-Acoustics appoints NMK Electronics as CPd for Middle East

on October 25, 2021 | Marketing Team

Market leading company set to increase region’s demand for high-end audio and bring the latest technologies to market

With offices in Dubai, Sharjah and Doha, NMK Electronics, a Midwich Group company, is a leading multi-brand audio, video and lighting distributor in the Middle East having served the region for over 34 years. With a portfolio of reputable brands, a dynamic team and a strong financial foundation, the company is a market leader in the industry. Trusted by leading consultants, system integrators and end-users, NMK has supported top-tier clients on prominent local projects across GCC, a key to its appointment as L-Acoustics CPd (Certified Provider Distributor) for the region.  

“Our team of pro-audio specialists with decades of experience respond to local demand and also offer technical and design support across the board,” says Dino Drimakis, Commercial Director at NMK Electronics. “NMK works closely with partners from several market segments of the AV industry. We are thrilled to add a world-leading audio manufacturers to our portfolio. L-Acoustics fits perfectly with our product mix. We also appreciate their drive to consistently innovate and enhance the experience for audiences and end-users. We are proud to bring their innovative technologies to the region.”   

NMK’s mission is to increase the demand for high-end audio and to bring the latest technologies to market. To help accomplish this, NMK is constructing a 16,500 square foot experience centre in Al Quoz, the heart of the city, to showcase real-life audio-visual applications. L-Acoustics L-ISA immersive technology will be a centrepiece of the NMK experience centre.

“L-ISA technology is becoming ever more prevalent both for portable systems and for install applications around the world,” explains Chris Mead, L-Acoustics Sales Manager, Middle East – India - Africa. “Being able to showcase L-ISA in the NMK Experience Centre where end users, consultants, integrators, rental companies and promoters can experience it will open even more doors in the region for us.”

Drimakis agrees that having a space to experience L-Acoustics technology will drive demand for the brand in the region. “The entire Gulf region is always looking to push the boundaries when it comes to technology,” he explains. “We are delighted we will be able to provide the access for people to experience these pioneering technologies. It needs to be heard to be fully believed!

"We live in a critical market shift era in our industry where the IT and Security markets have entered the AV industry and started to commoditize it,” Drimakis continues. “We’re here to facilitate that change, and to raise the bar on the demand for AV expertise which is crucial to the success of these complex integration projects. Our ultimate goal is to enhance the complete industry across the Middle East. If we succeed in this approach, it will benefit the complete supply chain and enhance the skill set of the market. Our approach will be organic and selfless to the community.”

“Having been based in Dubai for over 10 years, I have always seen NMK as a leading and forward-thinking reseller in the region, and the construction of the experience centre in Dubai is a testament to that,” Mead concludes. “NMK are known for their transparency and straight forward way of doing business and have a great support team behind them to make sure the job is done right. Their corporate culture is a superb fit with L-Acoustics and will make for great synergy.”

About L-Acoustics

Founded in 1984 near Paris, France, L-Acoustics is the market leader in professional sound reinforcement technologies. With over 550 team members worldwide and offices in Paris, London, Singapore, Los Angeles, and New York, L-Acoustics is present in over 80 countries via our network of Certified Providers. Focused on solutions that elevate the audience experience, more than 20% of L-Acoustics’ talent is devoted to R&D in the areas of acoustics, applications, mechanics, electronics, signal processing, and software development. In recognition of creating innovative professional sound technology, L-Acoustics was named as one of Fast Company’s Most Innovative Companies of 2020.

Recognized for pioneering the line source array, L-Acoustics continues to shape the future of the professional audio industry with L-ISA Immersive Hyperreal Sound technology, a multidimensional, object-based approach to designing, mixing, and processing sound that results in extremely natural and intelligible audio, and a more vibrant, authentic connection between artists and their fans. Now also available for exceptional private sound spaces with L-Acoustics Creations designs.

L-Acoustics technologies can be heard in places like the Hollywood Bowl, Dickies Arena, Allianz Arena, home of Bayern Munich, or the Philharmonie de Paris, as well as the world’s top-grossing festivals, and on tour with world-class artists such as Mark Knopfler, Aerosmith, and P!NK.

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