on January 8, 2019
NMK Electronics to command channel sales/distribution efforts of inMusic’s ground-breaking DJ product roster
NMK Electronics today announced a new partnership with inMusic involving the distribution of Numark, Rane and Denon DJ in the UAE region to stabilize and strengthen the local distribution channel.
With over 3 decades worth of experience, NMK boasts an extensive retail channel covering the Middle East and is a proven leader within the DJ segment, cementing an extremely strong attachment with the local DJ community.
Denon DJ is a leading manufacturer of equipment for demanding professional DJs. Since the introduction of their first dual-rackmount CD player in 1992, Denon DJ has provided premium, innovative solutions for world-class performances night after night. With the recent introduction of the Prime Series, Denon DJ met a critical need in the professional DJ market, delivering unprecedented levels of performance, ease of use, musical file organisation and complete system synergy – without doubt, Denon DJ’s Prime Series is the future of the professional DJ experience.
Numark is always at the forefront of developing new approaches and technologies that advance the DJ experience at every level - Numark empowers DJs with revolutionary products that seamlessly combine a hands-on feel with cutting-edge performance capability and innovation. From the entry level solutions such as PartyMix to premium, professional control systems like the NS6II, Numark’s product roster continues to break-ground for every level of user, providing premium quality solutions with must-have feature sets.
Since 1981, musicians, DJs have chosen Rane DJ as the established innovator in innovative problem-solving DJ equipment, with unequalled reliability and customer service. 2018 saw Rane DJ release the TWELVE and SEVENTY-TWO – both instantly adopted by the scratch DJ community for their rock-solid reliability and innovative approach to performance-driven DJ techniques.
The growth and success of Denon DJ, Rane DJ and Numark is dependent on a sales/distribution entity with a thorough understanding of all aspects of the international music equipment marketplace. inMusic identified exactly those qualifications and capabilities in NMK Electronics. With over 30 years of experience, distributing some of the world’s top professional and audio-visual brands, NMK Electronics guarantees to deliver top-flight service for these three industry leading DJ Brands via strategic routes to market and their wealth of proven first-hand expertise.
‘We are delighted to start working in the DJ / Music production market again and look forward to providing the key local artists and influencers that are shaping the music industry of the UAE with the top-flight service they deserve. At NMK Electronics, we can feel the energy and passion within inMusic to deliver products that meet and exceed the needs of this every changing market segment. The product mix within Denon DJ’s, Rane DJ’s and Numark’s product portfolio deliver the pinnacle in performance solutions that continue to redefine the creative process for the aspiring and professional DJ alike.” said Dino Drimakis from NMK Electronics.
Commenting on the agreement, Neil Johnston, International Channel Manager at inMusic said, ‘NMK have a proven record for managing brands in the UAE, and their approach is exactly what is needed to help secure our trio of DJ brands the attention required for growth. The key to resounding marketplace success in the hotly-competitive DJ Sector is to have precisely the right partners in each marketplace. We are extremely confident that NMK Electronics is the right partner to represent our most influential and ground-breaking brands in the UAE’. He added, ‘inMusic are very happy to appoint NMK Electronics the distribution of our DJ brands across the UAE. As inMusic continue to expand, our partners in all countries are working with us to deliver the best experience possible in the ever-changing retail landscape. We look forward to seeing the results in 2019 and working closely with NMK to achieve them’