The Retreat Palm taps NMK, Novax to drive its guest experience upgrade - News
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On December 19, 2025

The Retreat Palm taps NMK, Novax to drive its guest experience upgrade

As the holiday season approaches amid high expectations for calm, curated escapes within the UAE, The Retreat Palm, Dubai’s first wellness-focused resort, has partnered with leading AV, design, and integration solutions providers in a bid to elevate its guest experience.

Set against the serene backdrop of Palm Jumeirah, the resort partnered with NMK Electronics and Novax Integrated Systems L.L.C. to implement a bespoke audio solution that enhances wellness spaces, social areas, and event environments, without disrupting the resort’s minimalist, tranquil aesthetic.

Designed to complement moments of relaxation, mindfulness, and curated experiences, the system delivers immersive yet discreet soundscapes, ensuring audio becomes part of the atmosphere rather than a distraction.

Tailored Technology for a Wellness-First Environment

The solution features professional audio portfolio, including:

· QSC weather-resistant loudspeakers and subwoofers, engineered for both indoor and outdoor environments

· QSC MP-A40V FlexAmp amplifier for efficient, scalable performance

· Allen & Heath CQ-12T digital mixer, ensuring clarity, balance, and intuitive control across multiple zones

This seamless blend of technology ensures consistent, high-quality audio across wellness areas, poolside spaces, and event venues, aligning with the resort’s ethos of calm, clarity, and balance.

Collaboration at the Core

The project was delivered through close collaboration between Novax Integrated Systems L.L.C., responsible for system design, integration, and on-site deployment, and NMK Electronics, the exclusive distributor of the selected audio solutions. Anju Ellias, Inside Sales at NMK Electronics, shared," Our focus is always on enhancing the guest experience through innovative, robust audio solutions that integrate seamlessly with the venue's vision and architectural elegance. QSC’s advanced speakers fit beautifully into the landscape and blend in without any aesthetic impact. Collaborating with Novax allowed us to bring a truly bespoke solution to The Retreat Palm, elevating the ambience for every visitor."

Mr. Faisal Kareem, Managing Director of Novax Integrated Systems L.L.C., commented, "Achieving high-performance audio in a wellness-focused environment

requires not just technical skill but an acute understanding of the guest journey and the operator's needs. Working closely with NMK ensured timely delivery, precise installation, and ultimately, a powerful, discreet audio experience everyone at The Retreat Palm can appreciate."

Value Delivered

The installation reflects NMK’s continued commitment to delivering world-class AV solutions through premium brands, technical expertise, and strong partnerships with regional system integrators.

Guests at The Retreat Palm can now enjoy enhanced sound quality while unwinding by the pool, attending wellness workshops, or participating in curated resort experiences, making it an ideal destination for those seeking a peaceful holiday retreat without leaving the city.