Nicolas Kyvernitis Electronics Enterprises

Shure Sponsors ‘The Song of Roland’

on March 20, 2018


The Song of Roland: The Arabic Version made its Middle East debut as part of Sharjah Art Foundation’s March Meeting. The production was supported by Shure and its local distributor, NMK Electronics Enterprises.

Wael Shawky’s production is a large-scale music and theatre performance based on the French epic poem La Chanson de Roland. Translated into classical Arabic, the work was brought to life by 20 fidjeri singers and musicians from the UAE and Bahrain, who performed in the traditional style of Arabian Gulf pearl divers.

Shure and NMK supported the event with their high-end audio solution, The production was supplied with the Shure's Axient Digital Series, PSM 1000 and ULXD Series.

‘NMK takes pride in promoting our local talent and are always up for seizing opportunities to support cultural events with our premium brands of audio, video, lighting and communication,’ said Maleeha Riaz, marketing manager at NMK.