NMK Electronics, a Midwich Group company, hosted more than 70 partners at its annual Partner Summit & Awards 2025, celebrating and strengthening its expanding retail network across the Middle East.
This year’s event adopted a Squid Game–inspired theme, with interactive activities and friendly competitions that highlighted the trust, teamwork, and collaboration within NMK’s retail network. The program featured team games, brand showcases, photo moments, and an awards ceremony recognizing partners for exceptional sales performance and partnership.
“This year’s Partner Summit was all about celebrating our retail partners, the people who bring NMK’s vision to life every day. The games, though competitive, were designed to highlight the power of teamwork just like our business, where success depends on collaboration, trust, and shared goals,” said Raymond Ceriales, Channel Sales Specialist at NMK Electronics.
The awards recognized excellence across multiple categories, celebrating both long-standing partnerships and emerging retail excellence. Highlights included:
- Active Trading bagged Excellence Award for Bose Professional
- Melody House Musical Instruments for Shure
- Audio Gear Electronics for both Allen & Heath and QSC
- Future Art Broadcast Trading for Neutrik
In addition, Desert Beat Trading and Techniline Electronics were honored as E-Commerce Dealer of the Year for DJ/Studio and MI segments respectively, while Advanced Media Trading took home Broadcast Retail Dealer of the Year and AAB World Kuwait was recognized as Regional Dealer of the Year.
“The NMK Partner Summit consistently brings the right people together,” said Nittin Dargan, Regional Director at Bose Professional. “It provides a valuable platform to align, exchange insights, and collectively support the region’s growth. We appreciate NMK’s commitment to nurturing partnerships that truly drive progress.
The evening also celebrated exceptional individual achievements, spotlighting sales leaders from Active Trading, Melody House, Desert Beat, FABT, Audio Gear, Advanced Media, and Techniline, whose dedication continues to power NMK’s shared growth journey. The celebration brought together NMK’s leading brand partners Shure, Bose Professional, Allen & Heath, Chauvet DJ, Riedel, K&M, QSC, and Neutrik reflecting the strength and synergy of its diverse retail ecosystem.
“Many of our retail partners have been part of NMK’s story since the very beginning, some now into their second generation of partnership. Bringing everyone together at this event was a wonderful reminder of how far we’ve come together and was a great chance to have fun whilst also recognize partners who have supported mutual growth.” added Sanal Das, Sales Director at NMK Electronics.
The Partner Summit & Awards 2025 underscores NMK’s commitment to going beyond distribution by fostering meaningful relationships with its retail ecosystem. By combining recognition with camaraderie, NMK continues to strengthen its reputation as a partner-driven distributor dedicated to growth, innovation, and shared achievement.
