One of the Middle East’s largest and most advanced technology hubs
An experience-led environment where innovation meets real-world application, collaboration, and creation.
Audio
Video
Lighting
Communication
Projection
Broadcast
UC&C
Atrium
The NMK Atrium is a purpose-built experiential environment designed to demonstrate technology exactly as it is specified, deployed, and experienced in real-world scenarios. Equipped with professional audio systems, immersive sound environments including L-ISA by L-Acoustics, advanced lighting systems, and integrated trussing, the Atrium brings large-scale production environments into a fully functional, working setting.
More than a showcase, the Atrium reflects NMK’s focus on delivery and execution. Technologies are fully integrated and actively demonstrated, allowing partners and visitors to experience real performance rather than static displays. From live demonstrations and launches to immersive showcases, the NMK Atrium brings technology, partnership, and real-world application together.
Studio B
Studio B is NMK’s dedicated creative and production space within NMK Beyond, built for high-impact content creation, live recording, and critical listening. Designed around precision sound, considered acoustics, and advanced production technology, the studio supports immersive workflows including Dolby Atmos, with a dedicated Dolby Atmos Renderer and multi Pro Tools machine setup, making it one of only five studios in the region to offer this complete workflow. Studio B enables creators, engineers, students, and professionals to experience sound exactly as it is intended, reflecting NMK’s commitment to empowering creativity and meaningful storytelling through industry-grade technology.
NMK Training Facility
NMK’s Training Facility is a future-ready learning environment equipped with high-tech, real-world applications that reflect how modern training spaces should function. Designed to simulate live industry scenarios, the facility supports immersive, hands-on training across audio, video, lighting, and control systems.
The space features advanced capabilities including voice lift, instructor tracking, integrated control systems, and hybrid learning modes, enabling seamless interaction for both in-room and remote participants. Through expert-led sessions, practical demonstrations, and industry-relevant workflows, consultants, integrators, end users, and students build real confidence and technical depth. In 2025 alone, the facility was used to train over 4,000 industry professionals, reinforcing NMK’s long-term commitment to education, innovation, and industry growth.
AI Connected Workplaces
NMK Beyond features a series of immersive AI Connected Workplaces designed to showcase the future of intelligent collaboration. The space includes five distinct workplace environments, offering guided tours and live, hands-on demonstrations of connected work experiences powered by Microsoft. Each environment highlights unified communication and collaboration technologies from NMK’s portfolio, allowing visitors to experience how AI-driven solutions enhance communication, productivity, and modern workstyles through real-world, practical applications
Podcast Experience
The Podcast Experience at NMK Beyond is a dedicated platform for professional conversations and content creation. Equipped with broadcast-quality audio, controlled acoustics, and integrated recording technology, the space is designed to support clear, high-impact storytelling. Ideal for industry discussions, thought leadership sessions, and curated conversations, the Podcast Experience brings ideas, innovation, and technology to life through engaging, purpose-driven content.
