on June 11, 2019
German battery powered LED lighting specialist Astera LED Technology has appointed NMK Electronics to distribute its products in the GCC region.
True to its roots dating back to mid-2000s, Astera manufactures battery-powered lights and accessories. Over the years, the brand has kept enhancing technology and adding unique features to its range of lights.
Astera’s range of entertainment and architainment LED lighting has been used to illuminate numerous world-famous events. The dynamic range of eco-friendly portable lights can be used on stages, at live events and product launches, for TV productions, video and movie shoots as well as for illuminating buildings and public spaces, thanks to award-winning products like the Titan Tube.
Adding to this, the AsteraApp is a key feature of the brand, offering quick, intuitive, advanced and straightforward control over multiple fixtures.
“The AsteraApp offers simple and powerful control of complex lighting programs and effects, and these features coupled with the portability of Astera means that lighting designers can focus on being creative without worrying about potential limitations like cables and rigging.” stated Darren Caithness, Lighting Business Manager - NMK Electronics.
NMK Electronics was chosen for their vast experience and exposure in the GCC events market. This agreement will further complement NMK’s growing lighting division. “We are delighted to become Astera’s distribution partner due to their focus on innovation and quality products which are a perfect fit for the GCC stage and events market. Astera has a well-established reputation in the market and we plan to further develop this reputation and make it synonymous with quality and performance”, commented Alex Kemanes, Chief Operating Officer – NMK electronics.
“I am confident that in NMK we have a highly motivated, innovative, progressive-thinking and well connected partner who is really pushing things and making it happen for us in the region. After attending my first exhibition in Dubai earlier this year, I was impressed with the enthusiasm, drive and knowledge of the players, people and companies. There is a lot of activity generally in the GCC region and it is a vibrant market with huge potential for Astera, so we look forward to a busy, positive and productive long-term working relationship.” Sebastian Bückle, Sales & Marketing Director, Astera LED.