Dubai, UAE – July 2026 – Education has always been at the heart of NMK Electronics. At a time when structured manufacturer-led technical education was still in its infancy across the region, NMK recognised that building a stronger AV industry began with investing in its people.
Through its **multi-award-winning NMK Academy**, the company has spent years delivering manufacturer-certified training, technical workshops, hands-on demonstrations, and professional development programmes across the GCC. Today, education has become a cornerstone of the regional AV industry, with many manufacturers and distributors now investing in technical learning, an evolution that NMK is proud to have helped inspire and continues to champion.
In **2025 alone**, NMK Academy delivered **more than 140 training sessions** across the GCC, helping **over 4,000 AV professionals** develop their expertise across audio, video, unified communications, networking, lighting, and broadcast technologies. Over the years, **NMK Academy has also received multiple regional and international awards in recognition of its contribution to professional AV education and technical excellence.**
Building on this legacy, NMK Academy has now launched **"Invests in You"**, a new initiative designed to make professional education even more accessible by sponsoring selected training programmes for industry professionals.
The initiative officially launched with a **complimentary L-Acoustics System & Workflow certification** at **NMK Beyond**, welcoming UAE-based audio professionals for a full day of manufacturer-certified technical education. While the course carries a standard training value of **AED 650 per participant**, every seat was fully sponsored by NMK as part of its commitment to supporting the professional audio community.
**Invests in You** was created to remove barriers to learning, encourage continuous professional development, and reinforce NMK's long-standing belief that education is one of the most valuable investments an organisation can make.
**"At a time when the Middle East ProAV community faces one of its most challenging periods, it takes market leaders to set the standards and create the conditions that enable the audio-visual industry to continue to prosper."** said **Alex Kemanes, Regional Managing Director at NMK. "NMK remains committed to giving back to our AV community and elevating the skills of audio engineers."**
The initiative received overwhelmingly positive feedback from participants.
**Hussain Lokhandwala, Head of Audio Department, GDL**, commented:
*"It's amazing to see NMK doing something like this. L-Acoustics training is rarely offered complimentary, and initiatives like this help professionals continue learning and developing their skills."*
Another attendee, **Tim Molodkin, Freelance Audio Engineer**, shared:
*"This was my first official L-Acoustics certification, and I'm extremely happy to have had the opportunity. NMK Academy encouraged me to continue my learning journey."*
**Gabriel Carassco, Systems Engineer at Media Pro** added:
*"The official workflow makes everything easier and more professional. Initiatives like this show that NMK is genuinely investing in engineers and helping us grow professionally."*
The event combined classroom learning, practical discussions, and peer networking, giving attendees the opportunity not only to gain technical expertise but also to connect with fellow professionals from across the UAE.
For NMK, however, **Invests in You** represents far more than a single training session.
It reflects the company's belief that supporting the industry requires more than simply talking about education, it requires creating meaningful opportunities for professionals to learn, develop, and succeed. Through initiatives like this, NMK Academy continues to invest in the people who design, install, operate, and shape the future of professional AV across the region.
As the AV industry continues to evolve, NMK Academy remains committed to leading that journey through education, collaboration, and innovation.
**Because investing in the industry starts with investing in its people.**
