New Shure Consumer Accessories hit retail outlets
15/01/08 11:33 Filed in: Consumer
News
In addition to the already popular
in-ear sound isolating earphones from Shure, consumers in the UAE
can visit any Virgin Megastore or iStyle outlets to purchase the
Push-To-Hear (PTH) adapter or Music Phone Adapter (MPA).

The PTH, which is already available with the SE530PTH, allows the user of the earphones to easily switch between the isolated listening pleasure of the earphones and a quick conversation. The PTH includes a built-in microphone making it possible for the user to not have to remove the earphones providing absolute convenience and flexibility. Since its launch, many users have requested the same functionality with the other sound isolating earphones from Shure. Hence, the PTH is now available as a stand-alone accessory that can be used with the likes of the SE210, SE310 and SE420.
With the advent of more sophisticated mobile phones, there is a convergence between music players and cellular handsets. Manufacturers like Motorola and Apple have created mobile phones that allow people not only to make and receive calls but also take their digital content like pictures, videos and music with them in one device.
Hence it was only time before a solution was created by Shure to enable them to continue listening to their music in the best possible way while using their mobile phones and sound isolating earphones. The MPA is the Music Phone Adapter that allows anyone with a Motorola RAZR V3i or Apple iPhone to use his or her device with a Shure Sound Isolating Earphone. They may even make and receive calls using the earphones and the built-in microphone in the MPA.
“The success of the Shure earphones has been a testament to their unmatched performance,” commented Chicco Hiranandani, Business Development Manager at NMK. He added, “audiophiles and casual listeners have all agreed that Shure has set the benchmark in personal portable audio. With the launch of the new MPA, we are sure that the earphones will find another new set of satisfied users.”

The PTH, which is already available with the SE530PTH, allows the user of the earphones to easily switch between the isolated listening pleasure of the earphones and a quick conversation. The PTH includes a built-in microphone making it possible for the user to not have to remove the earphones providing absolute convenience and flexibility. Since its launch, many users have requested the same functionality with the other sound isolating earphones from Shure. Hence, the PTH is now available as a stand-alone accessory that can be used with the likes of the SE210, SE310 and SE420.
With the advent of more sophisticated mobile phones, there is a convergence between music players and cellular handsets. Manufacturers like Motorola and Apple have created mobile phones that allow people not only to make and receive calls but also take their digital content like pictures, videos and music with them in one device.
Hence it was only time before a solution was created by Shure to enable them to continue listening to their music in the best possible way while using their mobile phones and sound isolating earphones. The MPA is the Music Phone Adapter that allows anyone with a Motorola RAZR V3i or Apple iPhone to use his or her device with a Shure Sound Isolating Earphone. They may even make and receive calls using the earphones and the built-in microphone in the MPA.
“The success of the Shure earphones has been a testament to their unmatched performance,” commented Chicco Hiranandani, Business Development Manager at NMK. He added, “audiophiles and casual listeners have all agreed that Shure has set the benchmark in personal portable audio. With the launch of the new MPA, we are sure that the earphones will find another new set of satisfied users.”
