Nicolas Kyvernitis Electronics Enterprises have started distribution of the new Shure SE115 Sound Isolating Earphones to its retail partners Virgin Megastores and iStyle stores in the United Arab Emirates.

Designed for music lovers looking to upgrade the headphones included with their MP3 players, the compact SE115 is a perfect introduction to the stunning performance of Shure earphones.

Evolved from earphone technology road-tested by pro musicians and perfected by Shure engineers, the compact SE115 delivers a warm, detailed audio listening experience that's free from outside noise.

'In addition to the great audio from Shure earphones end users now have the choice of four colors with the SE115 that include black, blue, red and pink. The availability of these new colors respond the consumer's requests for greater options.' commented Chicco Hiranandani, Business Development Manager.