Nicolas Kyvernitis Electronics Enterprises, the exclusive distributor of Shure products in the UAE has begun distribution of the iconic sound isolating earphones with Arab Business Machines.

The deal between the two major distribution companies increases the availability of the premium products to the consumer market via the latter's retail arm - MacStore.

ABM has developed so far two MacStores, one being in Ibn Batuta Mall in Dubai and the other is Abu Dhabi Mall in Abu Dhabi. Both stores retail the complete line of Apple products including the iPod range, which are the Shuffle, Nano and Video. Together with the Apple iTunes software, the iPod today is a portable, all-in-one entertainment device offering the consumer to listen to music, podcasts, watch videos and movies, play games and even keep track of contacts and events.

Shure's range of sound isolating earphones make a great accessory to iPod users as they deliver significantly better sound and are a perfect match in terms of ability, quality and aesthetics. 'We are really happy to have ABM as one of our partners,' commented Chicco Hiranandani, Business Development Manager of NMK. He added, 'We look forward to growing our business with MacStores as our products complement each other.'